We asked our team of brand marketing specialists here in Suffolk about the amazing marketing resources they use to widen their knowledge on brand, marketing for growth and digital marketing activities including advertising, search, e-mail, and social media strategies. We also use these resources to inform our current marketing strategies to benefit our clients that outsource their marketing with us. These are great resources that you can watch, listen to, and read to stay up to date!
Here are 5 of our recommended marketing resources:
1. Girls in Marketing
2. Content Cal
3. The Brand Gym
4. Trading Economics
5. Podcasts - CIM and BBC Radio 4
Our account managers Mel and Juliet are big fans of this interesting and inspiring platform. Run by a power group of marketing wizards, they share a selection of resources, blogs, and webinars to keep you updated on marketing tips and knowledge.
There is a great podcast about different areas of marketing to listen along to whilst you get on with your work or out walking!
Mel attended their webinar on creating a winning social media strategy and found it super insightful and also really refreshing to connect with other women in the industry and hear their tips and tricks.
2. Content Cal
We use ContentCal to publish all our clients’ social content, map out social campaign plans and plan ideas before sending for approval with the client. One added value for us is the access to webinars with interesting guests from a range of marketing backgrounds.
‘We are on these platforms every day,” Charlotte, one of our account managers, says “making it a really easy way to keep up-to-date with latest industry trends and news, as well as best practise on getting the most out of the different platforms for our clients.”
Our recommended watch: The power of authenticity and getting your tone of voice right
Steve is a big advocate of ‘The Brand Gym’ - a platform that has been founded by brand growth coaches to provide information and resources to improve brand’s marketing growth.
We find that this is a brilliant resource to stay current with marketing insights and the blogs provide a great read about the different approaches to marketing.
Our recommended read: Leadership Lessons from Playing Rugby and Selling Sausages
"One of my favourite 'go-to' resources is Trading Economics',” says Steve, our founder; “it’s a databank of every useful economic indicator you can imagine, for different countries too. Understanding the economic context should be a key consideration for marketeers planning future activities and strategies. For example, how will consumer confidence affect demand, what impact will inflation have on pricing & profitability and what do purchasing, or construction managers expect of the future. I love this resource because it helps us make informed business decisions.”
Have a look at their website.
5. Podcasts
The Chartered Institute of Marketing (CIM) is a great platform that provides marketing training and qualifications, and a content hub full of interesting blogs and webinars.
Juliet one of our account managers, suggests their excellent podcast to gain further knowledge on marketing.
Our recommended podcast: CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing
BBC Radio 4 - The Bottom Line
BBC Radio 4 have a great podcast ‘The Bottom Line’ that covers a range of current business topics.
Juliet recommends these more general business podcasts to get a wider view of our markets.
Let us know what other marketing resources and blogs you suggest...
We are always looking for more interesting platforms and resources to expand our knowledge in the constantly changing environment of marketing.