This family-owned producer of slow grown and properly free-range chicken is leading the way lovingly rearing their truly delicious Sutton Hoo Chicken in the heart of the Suffolk countryside. We work closely with the team, near Woodbridge, to share their wonderful story and satisfy the UK’s appetite for utterly delicious chicken.

Our work with Sutton Hoo Chicken began with developing a new brand identity backed up by an extensive array of new marketing activity. Our goal is to recruit even more artisan butchers and quality farm shops as stockists and introducing more people to properly free range slow grown Suffolk chicken.

We deliver a complete outsourced marketing service maintaining an evolving communications strategy across social media, email marketing and the design and creation of a new brochure and recipe cards.

Highly regarded in the garden design world, The Garden Trellis Co design and manufacture bespoke garden joinery for distinctive gardens. They also have a leading online shop offering ready-made trellis, fencing, gates, sheds & more.

How we work together:

In 2019 we took the lead with a website refresh, working with a local web design agency, Infotex. The updates focused on increasing the user experience and e-commerce functionality of the website, along with an updated look and feel. The sleek website design was also accompanied by a digital marketing campaign, sharing the updated creative across all channels and social media platforms.

Further recent campaigns have included working with the Royal Horticultural Society to get an endorsement for the Prestige range of Trellis, Fencing & Gates as well as launching their Vista range of decorative WPC screens.

As a retained, outsourced marketing department for The Garden Trellis Company, we manage seasonal strategy planning, along with executing all communications and marketing activity on their behalf. This includes photography production, email marketing, digital and print advertising, managing social media content and designing collateral for print.

Client wins:

Our on-going work as The Garden Trellis Company’s outsourced marketing team has brought us some exciting projects and campaigns. Since we started working with them in 2011, online sales have increased seven-fold and their total turnover has almost doubled. They are also now firmly rooted as a quality supplier in the professional garden design and landscaping worlds and you will find their garden joinery work in some of the most desirable, award winning gardens in the country.

On their family farm in Aberdeenshire, the fifth generation of the Mackie’s family produces real dairy ice cream and chocolate using renewable energy. Their ice cream is Scotland’s favourite, and their much loved Traditional flavour is available in all major retailers across the UK.

How we work together

At the end of 2019, Mackie’s approached us with a brief to develop a summer campaign for 2020 and to take a look at their current branding to see how we could refresh it.

Throughout early 2020 we undertook a brand refresh, bringing to life their brand proposition of ‘making simple delicious’ and amplifying their product quality and provenance credentials – ice cream made with fresh milk and cream, all on their family farm in Aberdeenshire.

During the process, we were mindful to make sure the changes were in line with the interests and values of Mackie’s consumers. The brand refresh included new packaging designs for their ice cream and chocolate ranges, the development of a new website, a revamped e-newsletter and social media strategy and fresh video advertising across Facebook and YouTube.

Somewhere in between, we found time to run two summer campaigns: ‘Mackie’s Summer of Simple Pleasures’ in 2020 and ‘Discover Summer’ in 2021, both centred around competitions, hosted on their website, supported by social media and nationwide advertising – both digital and print.

The campaigns were further supported in collaboration with Influencers, who each received and gave away a hamper of treats, to their followers.

We now work with Mackie’s on a retained basis, offering brand consultancy, marketing calendar planning and execution, as well as managing their digital advertising, social media, and e-newsletter to the ‘Friends of Mackie’s’.

Client wins

• Launched new ice cream packaging in March 2021 and chocolate packaging in September 2021.

• Developed a new website launched in May 2021 and increased YoY traffic by over 60%.

• Grown Mackie’s e-mail database by over 55%, with an average open rate of 35% and CTR of 27%.

Ten Acre Snacks produces handcooked vegan and gluten free crisps from their family potato farm using renewable energy. Available in Waitrose, Ocado, Holland & Barrett and direct to consumer through Amazon or their online store.

How we worked together

We started working with Ten Acre in 2020 and were tasked with evolving their whimsical, cutesy brand into a more modern brand that stood out on supermarket shelves.

Our focus was to draw out what makes Ten Acre unique: their stellar free from credentials! Coining the phrase ‘Handcooked crisps for EVERYONE’, we got to work in developing a new website, refreshing their social media strategy including paid tactical activity, forging brand partnerships and launching a store on Amazon sustained by a digital advertising strategy.

We are now retained as Ten Acre’s outsourced marketing department and manage their social media strategy, as well as working on a more substantial brand refresh in the background to take place in 2022!

For three generations, Robert and Laura Strathern’s families have been farming in East Anglia. Today, the married couple harvest potatoes and handcook crisps on farmland across the Colne Valley near Colchester in Essex using renewable energy. The potatoes and crisps are supplied in local farm shops, nationally to foodservice clients, and direct to consumer via their online shop.

How we worked together

We started our work with Fairfields Farm in 2020 when a global pandemic forced them to evolve their way of operating. With shops and restaurants closed, they needed to rethink how they operated.

Our task was to build an e-commerce strategy to enable them to sell directly to consumer. In the process we rebuilt the brand’s online presence, bringing focus back to their core brand message: being a sustainable family farm and communicating this via their website, social media, e-newsletter and digital advertising.

As a retained, outsourced marketing department for Fairfields Farm, we assist with seasonal strategy planning, along with executing communications and marketing activity on their behalf. This includes email marketing, managing social media content and managing brand partnerships.

Client wins

• E-commerce is now a self-sufficient part of Fairfields Farm’s sales and an addition to their income post lockdown.

• Through brand partnerships we have increased Fairfields Farm’s e-mail database by 180%, making it an essential and valuable part of their e-commerce strategy.

• We have launched a series of new products through the website, most recently developing the first potato and crisp subscription service!

Client Testimonial

"Curzon’s help and guidance has been invaluable, and with their strategic insight we’ve taken leaps that have paid off for the Fairfield's Farm business. Taking care of our everyday comms, they were thorough, responsive and always brought new ideas to the table that were relevant for our audience. On top of that, our account manager Mel could not have been more helpful, available and willing to muck in if necessary!" 

We have worked with Gressingham over the past few years, originally to develop a growth strategy and re-brand Gressingham, to re-brand duck as an alternative meat as an end-of-the-week. This included new packing, product development, and a fully integrated marketing strategy, taking the customer from online to in-store, helping to win the battle on the supermarket shelf.

More recently the Curzon team has lead the launch of a new range of restaurant-style ready meals ‘Bistro by Gressingham’ which saw us develop creative for digital advertising and social media, updates to the website, and influencer marketing.

Fast-growing regional recruitment specialist, Recruitment Acquisition Group approached Curzon Marketing for support in realising their ambition of creating a distinctive national presence.

How we worked together:

Our approach was brand first and bottom up, starting with the development of brand vision and values, summarised in a brand articulation that would unify current and future businesses operating under the group umbrella. It needed to capture the best of what the businesses currently were but also provide a framework to shape new businesses that were acquired.

The result was a complete brand strategy that placed the group’s established credentials in essential services and blue-collar sectors at its heart. Brought to life with the brand idea ‘There’s work to be done’, every touchpoint was considered and refreshed to reflect the new positioning. What followed was a new name, Thrive Group, a new visual identity, brand film, website, and supporting marketing communications plan.

We now work with Thrive to give them ongoing marketing support, working hard to get the brand out to their current and potential clients, their internal employees and their recruitment candidates as well as to future recruitment agencies for acquisition.

Orca Hygiene, a company born out of supplying hand sanitiser for the pandemic, enlisted Curzon Marketing to help build the brand to encompass a full janitorial range. 

Our approach was brand first, building on their foundation to develop a strong brand that showed empathy with the customers’ environment and challenges. As it became increasingly clear the importance of hygiene and cleanliness was here to stay, and so too was Orca Hygiene’s commitment to being the industry’s most agile and responsive manufacturer of cleaning chemicals, the brand tagline ‘we care about clean’ was born.

With strong new branding, we set to work building brand awareness, refreshed their website, built out their online social media presence, email marketing, paid advertising, and created collateral material such as their new brochure.

Curzon Marketing continue to deliver a complete outsourced marketing service for Orca Hygiene. 

We worked with Greene King’s e-commerce team to drive online sales in the run up to Christmas and new year, a key trading period for the industry-leading brewer.

We created a 5 week campaign rooted in the customer's mindset during the festive period with messages around Christmas gifting, hosting guests and celebration. The integrated campaign, ‘We’ve Got Christmas Bottled’ had a distinctive campaign identity that was deployed across email marketing, social media and digital advertising as well as numerous touch-points throughout the Greene King website. We also created a bounce back promotion flyer to prolong sales uplift into the new year.

The campaign utilised both photographic and graphic elements to bring to life the campaign that placed Greene King brands in traditionally festive settings and helped deliver messaging around key seasonal products.

In 2019, we identified The Royal Horticultural Society as a strong brand fit with the Garden Trellis Company and initiated a partnership with them. We invited their licensing team to visit The Garden Trellis Company workshop and they were impressed with what they saw.

Shereen Llewellin, Licensing Executive at the RHS said, “At the RHS, working with the right partners to produce high-quality, beautifully designed products is at the heart of everything we do – which is why have endorsed this range from The Garden Trellis Co. The timeless designs and quality craftsmanship behind the Prestige range make it a wonderful addition to our range of licensed and endorsed products.”

The Curzon team supported the negotiation of the licensing partnership and helped agree the contractual terms. We then created an integrated marketing and communications campaign to launch the partnership at the beginning of 2020. We managed extensive website updates, developed content for digital and social media advertising, and got some of our best open and click-through rates on the email campaigns about the news.

Supporting this campaign, we also implemented a PR strategy to help raise awareness of the high-profile partnership, reaching out to media contacts. The message was further reinforced with a print advertising campaign. Sales of the RHS Prestige range have been very strong off the back of this work and we are enjoying creating further opportunities to get the full benefit of the partnership.

Curzon Marketing has recently worked with the Munchy team to rebrand and develop a new marketing strategy, to reflect the way in which the healthy snack market has changed in the past few years.

We worked alongside the business owner to develop new packaging creative and refresh the brand image, using our ‘Brand First’ approach, to reflect Munchy Seed’s core values. The fully-integrated marketing strategy included everything from running social media campaigns to creating a brand recipe book.

We have worked with Stalsen to reposition the brand as the leading voice in hand safety in the work place. With our strategic direction new branding has been introduced to reflect Stalsen’s commitment to eradicating hand injuries from the workplace through its combination of tailored risk assessment, custom glove protection and ongoing training and support for harm prevention.

Incorporating the strapline “keeping hands safe” we have introduced the new brand look across all products, packaging and training materials as well as keeping the new website fresh with designs and content relevant to health & safety professionals.

We continue to work with Stalsen running their marketing operations, designed to increase brand awareness and drive lead generation amongst health and safety professionals.

As a result of our work with Sockshop, we were asked to help them out with a new company they had just founded in 2019, a sock subscription service called The Sock Butler.

How we worked together

The Sock Butler requested our help to develop their digital marketing strategy and drive traffic to their website.

Throughout the summer of 2020, we have managed two campaigns ‘Say it with Socks’ focusing on Father’s Day gifting and ‘Step into Summer’ showcasing their summer collection.

We managed the production of photography and video content, updates to website imagery, fresh blog content, social media activity, and email marketing campaigns to support these key messages.

We are proud to have been working for two brands in the Textron Specialized Vehicles Family since 2019: Ransomes and Jacobsen.

How we work together:

It started out with work for Jacobsen, the specialist turf care equipment brand. They create mowers primarily for the golf industry and are known for producing the best quality of cut, in particular for the demanding “carpet-like” requirements of golf course greens.

A refresh of the brand was needed to further enhance the brand’s reputation and drive a new programme of dealer communication and brand support. Working in partnership with creative agency Trebuchet, we have created a one stop shop for the marketing needs for the Jacobsen brand. An exciting new programme of support for Jacobsen was launched under a new creative campaign, “Built For Your Success”.

Together with Trebuchet, we created a new advertising campaign and sales tool kit including a brand book, pocket product specification guide, product comparisons and individual specification sheets.

Working with the in-house team, we are proud to now be providing marketing support to Jacobsen and their sister brand Ransomes. For both brands we manage their advertising, email marketing, PR and social media communications internationally.

GAH is one of Europe’s leading providers of transport refrigeration systems helping chilled distribution businesses stay on the move efficiently, from independent fresh food retailers to nationwide supermarket chain home delivery fleets.

Managing the GAH marketing operations we have been able to lead the development of new branding materials and messaging, production of all photographic and video content, the launch campaign and branding for an exciting new system, the GAH e-fridge, creation of a handy product guide for vehicle specifiers and the development of a new website.

National popcorn brand Metcalfe’s appointed Curzon to develop a summer campaign to build brand awareness and establish their position as a joyful and light-hearted brand for families.

The Make Summer Pop! campaign was created to come to the rescue of parents struggling to come up with unique family-friendly activities to keep their broods entertained over the summer break.

Customers were driven to a purpose-built microsite, home to the Metcalfe’s Activity Generator, a quirky and imaginative machine brimming with off-beat ideas for days out with a difference. After answering a few questions on their appetite for adventure, users were served with their ideal activity idea selected from a collection of offbeat ideas. To reward their adventurous spirit, users were also given the opportunity to win one of three themed Adventure Boxes containing everything needed for the ultimate summer day out.

The campaign was amplified via support in social media, paid for digital advertising and PR. It delivered impressive levels of participation and engagement with over 35,000 visits over a 12 week period.

SockShop, once an iconic brand of the 80’s and 90’s, was in need of an extensive “refresh” that would bring greater distinctiveness and purpose to the brand making it a far more valuable asset to the business. Working with the SockShop teams we set about the challenge with relish, implementing an immersive and engaging approach to the redevelopment of the brand designed to capture the creativity and views across their business.

Building on the insight that when our feet feel good, we feel good, we identified and worked with a creative partner to bring to life a new vision, proposition and identity for the SockShop brand.

We have worked with the in-house SockShop team, who have re-designed their website and email campaigns, introduced new gift packaging, brought in new photography and developed the use of digital advertising. We continue to support the SockShop team, embedding the brand vision and new identity while helping develop new marketing programmes to drive sales.

Greene King IPA is one of the fastest selling cask ales in the UK, and we are delighted to support the marketing team at this industry-leading brewer through the creation of digital assets and photography for their social media and website.

Additionally, we have provided fast and effective support to several national campaigns, including Greene King IPA’s Last Drop Out promotion, coinciding with the 6 Nations Rugby, and the Rugby World Cup social media engagement posts.

Let’s-Be-More is the business consultancy brainchild of experienced management professional Chris Moore, offering strategy formation and implementation, advice and support.

We were approached to help Chris shape the consultancy proposition and so “The Performance Practice” was born. Our work went on to development of the practice name and brand identity for Let’s Be More, and based on this positioning we have designed and built this start up consultancy’s website. We continue to work with Chris providing ongoing support and advice.

SeaGreen Glass Art is the work of Suffolk artist Hassina Khan, making decorative artistic pieces of stained glass for interior windows and walls. Using the Copper Foil technique, each piece of art is designed, cut, soldered and polished in Suffolk by Hassina, whose designs reflect the natural world and landscapes of East Suffolk.

As a new business start-up, we delivered a complete brand start up pack undertaking the name generation for the brand, design of the brand identity, build the website and preparation of all content including lifestyle photography and photography of the complete glass art collection.

Gardenlink are an award-winning landscape contractor specialising in the build and completion of garden designs for predominantly high-end residential properties. They make the work of garden designers a practical reality through immense experience in garden construction working to budgets of every scale.

The client required a refreshing new brand identity to appeal to professional garden designers. To achieve this, we developed distinctive new branding, with symbol and strapline. We undertook the complete launch and roll out of the new look for the brand through the design & build of a new website, design of all new collateral material including new brochure, sign boards, display banners, stationary, and employee uniforms.

Luxury wallcovering installers Wells are known in the interior design industry for being one of the best installers of specialist wallcoverings of all types.

Working with owners Natalie and Mick Wells, we embarked on developing the Wells Interiors brand proposition, creating a a new brand identity, name and symbol to reflect their premium positioning within the interior design industry. A new website was designed to appeal to interior designers and high-end homeowners, and the production of all new collateral material began.

When Greene King gave Old Speckled Hen a major rebrand to bring the traditional ale brand in line with modern tastes, they needed a campaign of photographic content that reflected the fresher, sleeker and more contemporary look and captured the attention of a new generation of fans.

The suite of images produced were styled to reflect the clean lines of the new packaging and allow the all-important chilled refreshment cues to do the talking. Shots showing the beer being enjoyed in a home setting were central to the campaign in support of the launch of 335ml bottles designed to tap into the growing refrigerated convenience market.

The rebrand was backed by an advertising campaign featuring the brand’s Henry the fox character. To amplify this messaging Curzon produced content for use across social channels.

We worked with the team at Wicks Manor to provide a complete package of marketing support to the family farming and butchery business; refocusing the brand on great taste and quality farm made produce; guiding the redevelopment of the new branding and new packaging, rebuilding the brand’s online presence, and increasing communications activity across the board.

We have run an extensive programme of marketing activity including creation of a new 50th anniversary campaign and fully integrated promotional campaign with the East-of-England Co-op. We created the full visual identity and a strategic comms plan for the year-long campaign, which involved the three generations of the Wicks family shortlisting three flavours put forward by members of the public before facing a public vote for a limited-edition flavour.

The Food and Drink Fund was set up in June 2018 to support charitable activities addressing local needs, particularly those where there is a direct link with food and drink. The Fund supports charities and voluntary & community groups throughout Suffolk through a small grants programme. The beneficiaries of the fund typically include foodbanks, lunch clubs and meal deliveries.

We have sponsored and supported the foundation by providing on-going strategic marketing support together with new branding, collateral material designs and a new website coming soon.

Leaders from Suffolk’s Food and Drink industry, including Paddy Bishop, Tim Rowan-Robinson, William Buchanan and Barry Chevalier-Guild have also lent their personal support to the Suffolk Community Foundation to help build a special food & drink themed fund that is distributed to charities and community groups relating to nutritional deprivation.

The fund supports projects addressing one or more of the following themes:

Improving health and well-being – providing emergency food provisions, providing meals and refreshments to help bring communities together, supporting those experiencing challenges in their lives.

Overcoming problems – helping people who are experiencing difficult circumstances due to mental ill health, bereavement or financial difficulty.

Surrounded by giants the ambitious team at Stokes Sauces wanted a brand and marketing strategy fit for the rigours of supermarket retail yet true to its food roots.

We identified the need to take the battle to the supermarket shelves and created an articulation of the brand, “food made better”, that would form the basis for branding, communication and maximising the effectiveness of the brand’s packaging.

Working within the Stokes business until 2016, we introduced the branding and packaging in evidence to day and set in place the marketing tools to help grow retail sales, as well as push further in to the foodservice sector and increase online sales.

You can find out more about these delicious sauces at:

www.stokessauces.co.uk

The Aldeburgh Food & Drink Festival is a key date in the diary for foodies all over the UK, the festival seeks to celebrate the thriving food & drink scene in Suffolk. Over 100 producers and chefs gather at the festival to offer tastings, masterclasses, and of course the opportunity to buy their delicious products.

How we work together

Curzon has been a supporter of the festival for many years, but as of 2020 we have been working on a pro-bono basis to lead and manage the marketing strategy of the festival. This includes both paid and organic social media activity, production of creative collateral, as well as general marketing consultancy.

In 2020, when the festival was dramatically scaled back due to the pandemic, we offered free marketing consultations to all producers who may be needing some external advice in the face of a changing industry.

We will continue to support the festival as their outsourced marketing department and greatly enjoy being part of such a special event in our local area.