SockShop

SockShop, once an iconic brand of the 80’s and 90’s, was in need of an extensive “refresh” that would bring greater distinctiveness and purpose to the brand making it a far more valuable asset to the business.

Working with the SockShop teams we set about the challenge with relish, implementing an immersive and engaging approach to the redevelopment of the brand designed to capture the creativity and views across their business.

Building on the insight that when our feet feel good, we feel good, we identified and worked with a creative partner to bring to life a new vision, proposition and identity for the SockShop brand.

We have worked with the in-house SockShop team, who have re-designed their website and email campaigns, introduced new gift packaging, brought in new photography and developed the use of digital advertising. We continue to support the SockShop team, embedding the brand vision and new identity while helping develop new marketing programmes to drive sales.